The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium.
Cloud59 works with clients to evaluate the best Internet Marketing strategy, which may be a combination of; direct response marketing, e-mail and newsletter campaigns, electronic customer relationship management, community & discussion or support forums, advertising campaigns such as using banner adverts and pay per click advertising (PPC), viral marketing, and other types of marketing.
Think of Internet Marketing, not just as a way to sell to your customer, but really as a mechanism to care for your customer. Doing this right will lead to increasing revenue, and profitability. Doing it wrong could cause your customers to go elsewhere.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.